Herbal Treatments for Insomnia

Insomnia Introduction Insomnia is a medical condition that has been the subject of extensive media coverage in the past several years because it is very common in Western society. The significance of insomnia is demonstrated by the fact that according to recent studies, 1 in 25 American adults have taken sleep medication in the last…

Case Study: Turmeric

Case Study: Turmeric Introduction Throughout mainstream culture, we often hear about the herb turmeric or curcumin. It has become a part of American culture through its use as a cooking spice and its presence in products such as “curcuma lattes” which can be found at coffee shops around the world. Turmeric is also becoming and…

Preventive Medicine

A very important aspect of the natural products industry is the focus on preventive rather than reactive medicine and treatment. American society tends to be very reactive in the way that it approaches problems, which means that the strategy for problem solving often comes from a place of reacting to an issue that is already present rather than taking steps to prevent the issue in the first place.