A very important aspect of the natural products industry is the focus on preventive rather than reactive medicine and treatment. American society tends to be very reactive in the way that it approaches problems, which means that the strategy for problem solving often comes from a place of reacting to an issue that is already present rather than taking steps to prevent the issue in the first place.
Many of the herbs used in the products we make can only be grown in specific climates or conditions, so it is important to acknowledge how climate change will affect the natural product industry now and in the future.
Because of its history and practice with herbal medicine, its export industry, and the influences from the West, Bolivia provides a strong example of the intersections of indigenous and western culture and traditions.
Maca root or lepidium meyenii has become one of the most widely used herbs in the world because of it profound effects on sexual and reproductive health, but also for its benefits on energy and the immune system
Arguably, the form healing that has been pioneered by women for centuries around the world is more holistic than modern medicine.