How to Add Liquid Products to Your Private Label Skincare Line

Liquid skincare products such as serums, toners and liquid exfoliators have recently seen a rise in popularity, making it a better time than ever to add these liquid products to your private label skincare line. Having a diverse product range in your product line is essential to provide your customers with enough choices to stay competitive and spark new interest from repeat buyers. 

Today we’ll discuss the basics of liquid skincare products, how to add them to your brand, and how to ensure you’re working with the right manufacturing partner to make your vision for your brand a reality. 

The Basics of Liquid Skincare Products

What Are Liquid Skincare Products?

Liquid skincare products are often water- or oil-based, such as toners, serums, and liquid exfoliators. These products complete any skincare routine by offering a unique set of benefits that range from added moisture to reduced wrinkles, all with an easy application. 

Why Liquid Products are Trending

Because of the public’s increasing interest in general wellness and beauty, liquid skincare products are trending more than ever. In 2023, the overall beauty and personal care market surpassed $570 billion, with steady growth projections for the future.   

Consumers seek liquid skincare products specifically for ease of absorption into the skin, the ability to deliver more highly concentrated ingredients, and versatility in addressing different skin needs.

Adding Private Label Liquid Products to Your Brand

Identifying Your Target Market’s Needs

Before you add any liquid products to your skincare line, you need to evaluate the needs and preferences of your target audience. Doing so helps ensure you get the most out of your productions and sales by reaching the demographics your products are targeting. For instance, if you’re primarily targeting older adults, a product that helps soothe wrinkles might be a popular choice that meets your audience’s needs. 

Choosing the Right Liquid Skincare Products

Once you decide what needs you want your new liquid skincare products to solve, it’s time to choose the right product types that will meet your target market’s preferences. For example, products such as toners and serums are some of the more broadly appealing options because they hydrate and brighten skin with a simple application process. 

Partnering with the Right Manufacturer

Once you’ve identified the market you want to cater to and the product medium that best accomplishes your goals, aligning with a quality manufacturer is essential. From ensuring ingredient quality to simplifying production, quality control, packaging, and distribution, the right manufacturing partner can elevate your formulas and give your brand a competitive advantage in a large industry. 

When evaluating potential manufacturers to assist you in bringing your new products to market, consider factors such as: 

• Formulation capabilities – can they actually formulate the product types you want? 
• Certifications – do they back their claims up with certifications from credible third-party authorities in the industry? 
• Ingredient selection – can they formulate with specific ingredient requirements like organic or vegan?
• Scalability – can they scale their production to match your sales and restock your products in a timely fashion? 
• Quality control – what is their quality control process? How do they ensure their formulations meet your standards? 
• Distribution – how soon would it take your products to arrive at your distribution center from their facility? 

Ensuring High-Quality Liquid Skincare Products

Selecting High-Quality Ingredients

Using only high-quality ingredients in the manufacturing process plays a major role in the success of a skincare product. Before manufacturing any products, a fair amount of research is required to make sure you’re using the best ingredients available. You can identify high-quality ingredients by evaluating their source, processing, and overall effectiveness. 

Formulation and Manufacturing Process

Formulating and manufacturing liquid skincare products requires an abundance of research, testing and quality control. Ask any potential manufacturing partner for documentation on their research and development, formulation, and quality control processes to make a more informed decision when selecting the right one to produce private label skin care products for your brand. 

Quality Control and Testing

Following rigorous quality control and testing measures are crucial when you’re producing liquid skincare products or any other form of wellness or beauty product. Carefully following these processes to a tee will help to ensure that you’re releasing a product that is safe, consistent, and effective. Once you establish that your products meet these guidelines and effectively produce the results that consumers are looking for, it will be much easier to market them to your ideal customers. 

Get Liquid Private Label Skincare Products for Your Brand

If you’re ready to start incorporating liquid private label skincare products into your product line, our team at Yellow Emperor can help make sure that they follow the correct industry regulations and are of a quality that makes them ready to be successfully sold on the market. Since 1981, we have been crafting bespoke liquid formulas for our partners, uniquely tailored with a wide range of capabilities to meet specific ingredient requirements to align with your ethos. 

To learn more about adding liquid private label skincare products to your brand’s offerings, request a quote from us today.