Turmeric, a vibrant golden spice, has been a staple in traditional medicine for thousands of years. Known for its bold flavor in the culinary world, turmeric’s potential as a health supplement has recently gained significant attention. This powerful spice has transcended its culinary roots to become a potent supplement that promotes overall well-being.
For supplement brands, incorporating a turmeric product can easily broaden your product catalog and attract interested buyers who are looking to add this herb into their supplement regimen. To help you better understand this ingredient, we’re going to cover it in-depth today, starting with the science behind the spice.
Science Behind the Spice
Turmeric’s use as a supplement can be largely attributed to curcumin, a natural compound found in the spice. This polyphenol offers anti-inflammatory properties that can be used as a versatile health-promoting agent.
However, curcumin is not a largely bioavailable ingredient on its own. To help boost absorption through supplements, some recent innovations have included combining it with black pepper extract. The piperine in pepper can aid in absorbing more curcumin, which increases the supplement’s overall potency.
Beyond anti-inflammatory benefits, turmeric is also believed to also possess antioxidant properties. Antioxidants protect the body against free radicals in the body which can help protect against a variety of health conditions.
Uses of Fresh Turmeric as a Supplement
Dosage Considerations
As with any supplement, overuse can also pose health risks for consumers. To ensure consumer safety, brands need to carefully review how the dosage instructions are presented on their labels.
The World Health Organization (WHO) suggests that a person’s daily turmeric intake should be no more than 1.4mg per pound of body weight, or 0-3 mg per kilogram. For example, if someone weighs 165 pounds (74.84 kg), they should limit their daily turmeric consumption to 231 mg.
Precautions and Possible Side Effects
On any label, supplement companies should advise consumers to take a turmeric supplement under the guidance of a healthcare professional if they have any pre-existing conditions, health-based dietary restrictions, or are on any long-term medication. Though turmeric generally does not pose negative side effects, it is always best to exercise caution and protect your brand from potential liability.
Some potential side effects to keep in mind that may influence the information on your label or other educational materials can include:
- Allergies: Individuals with allergies to turmeric or any of its components should avoid using turmeric supplements.
- Drug interactions: Turmeric may interact with certain medications, such as blood thinners, diabetes medications, and blood pressure drugs. Consult with a healthcare professional before starting a turmeric supplement if you are taking any medications.
- Surgery: As turmeric may have blood-thinning effects, it is recommended to discontinue use at least two weeks before any planned surgical procedures.
- Gastrointestinal issues: High doses of turmeric may cause gastrointestinal discomfort or exacerbate existing issues, such as acid reflux or ulcers.
As you are developing your supplement, consider consulting with a healthcare professional to provide additional guidance in your product development. You can leverage their expertise as a resource for quality products with a wealth of information to help inform consumers of proper dosage, potential side effects, and when to avoid or cease taking the supplement.
Combining Fresh Turmeric with Other Supplements
We’ve already touched on how black pepper extract makes a powerful pairing with fresh turmeric. Here are some other supplements that also complement the rich golden powder:
- Ginger: Ginger and turmeric are both potent anti-inflammatory agents and can be combined to provide additional support for inflammation-related issues, such as joint pain and digestive health.
- Omega-3 fatty acids: Omega-3s have been shown to aid in reducing inflammation and improving heart health. Combining turmeric with an omega-3 supplement may offer synergistic benefits.
- Quercetin: This flavonoid, found in many fruits and vegetables, has antioxidant and anti-inflammatory properties. Combining turmeric with quercetin may enhance the overall effectiveness of both supplements.
- Probiotics: Probiotics can support digestive health and promote a balanced gut microbiome. Combining turmeric with a probiotic supplement may offer additional benefits for those with digestive issues or inflammatory bowel conditions.
Manufacturing Liquid Turmeric Supplements
Liquid supplements offer several advantages over other forms, including increased absorption rates and ease of use. These supplements are rapidly absorbed, providing the body with the active ingredients quickly. Additionally, liquid supplements allow for easy customization of dosages and can be mixed with beverages or consumed directly.
The process of creating a liquid turmeric supplement begins with extracting curcumin from fresh turmeric. This extraction can be achieved through various methods, including cold-pressed extraction or solvent extraction. To increase curcumin’s bioavailability, natural enhancers such as black pepper extract may be added. Quality control measures ensure that the final product is safe and effective.
Selecting appropriate packaging is crucial for preserving the integrity and potency of liquid turmeric supplements. Glass or BPA-free plastic bottles with airtight seals and opaque materials help protect the product from light, heat, and air exposure, which can degrade its quality over time. Additionally, proper labeling with dosage instructions, ingredients, and expiration dates ensures that consumers have the necessary information to use the supplement effectively and safely.
To dispense the supplement, we recommend a glass dropper. You can easily dose the turmeric by breaking a serving out into “drops”. For example, you can recommend 3 drops per day if it falls into an acceptable range of milligrams.
How to Market Your Business’s Turmeric Supplement
To successfully market a turmeric supplement, it’s essential to identify the target audiences. Health-conscious consumers, individuals with specific health concerns, and athletes or fitness enthusiasts are all potential customers who may benefit from a turmeric supplement.
A compelling unique selling point (USP) will also set your turmeric supplement apart from competitors. Emphasizing the benefits of fresh turmeric and highlighting the advantages of liquid supplements can attract consumers seeking a high-quality, effective product. If your product is also certified organic by the USDA, this can also serve as a powerful persuasive tool.
Create an Attractive Digital Storefront
If you are selling on a large eCommerce platform like Amazon, provide thorough details about your supplement in the product description. You can also include visuals to illustrate the benefits and differentiate your brand from competitors.
When listing any health and wellness product on Amazon, however, be sure to review their guidelines for marketing these products on their platform. Violation of these policies could result in your products being removed from their listings.
Leverage Marketing Channels
Utilizing various marketing channels can help reach a broader audience. Social media marketing, content marketing through informative and engaging pieces, influencer partnerships and endorsements, and traditional advertising methods can all contribute to a well-rounded marketing strategy.
Again, be sure to review each policy regarding posting organic and paid content on these platforms. Following these guidelines ensure that you remain in good standing and can continue to grow your audience of interested customers.
Educating Consumers on Turmeric’s Benefits
Providing education on the benefits of turmeric is essential for building trust and credibility. Hosting webinars and workshops, collaborating with health professionals for expert opinions, and offering free trials or samples can all help inform potential customers and demonstrate the value of your product.
Start Manufacturing Your Own Fresh Turmeric Supplement for Your Business
At Yellow Emperor, we proudly serve as the liquid supplement and packaging partner for many of today’s leading brands. With multiple certifications, including USDA Organic, we are able to develop high-quality supplements for your business that you can stand behind. To learn more, contact us today.
